Comment filtrer le spam et les faux sites référents dans Google Analytics
On remarque de plus en plus de spam dans les statistiques Google Analytics, on le retrouve la plupart du temps dans les informations de trafic des sites référents [Google Analytics > Acquisition > Tout le trafic > Sites référents]. Ce spam provient de robots qui s’appellent semalt, buttons-for-website, 1-free-share-buttons, traffic2cash.xyz … , vous les avez certainement déjà remarqués dans vos statistiques.
Ces robots spammeurs ne présentent aucun risque de sécurité mais ont pour conséquences de fausser les statistiques en provoquant, en plus d’un nombre de visite erroné, des pics d’activité importants et une qualité de visite plus faible – durée de visite égale à zéro, taux de rebond élevé…
Nettoyer vos statistiques
Il existe plusieurs façons d’exclure ces robots de vos statistiques. Vous pouvez exclure les appels des robots du serveur (en modifiant le fichier .htaccess sur les serveurs Apache par exemple), créer un filtre dans l’administration de la vue Google Analytics ou encore créer un segment.
Nous vous proposons ici un segment Google Analytics, plus facile à mettre en place et à maintenir qu’une exclusion serveur et qui permet de filtrer tout l’historique statistique, ce que ne permet pas le filtre GA.
Nous mettons le filtre à jour régulièrement sur la base de plus de 250 sites que nous monitorons, il vous permettra donc d’exclure la plupart des visites de spammeurs de vos statistiques, soit plus de 500 robots.
Le filtre anti spam Google Analytics
Pour l’appliquer à vos statistiques, cliquez sur le lien suivant et appliquez le à toutes vos vues :
Segment du 22 Décembre 2016
https://analytics.google.com/analytics/web/template?uid=bE1gXxXwShKON4YgfTiErw
Si vous souhaitez être informé des prochaines mises à jour ou si vous avez des robots à ajouter, laissez un commentaire sur cette page.
Filtrage des langues supérieurs à 15 caractères +
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